Founded in 1949 by Kihachiro Onitsuka and initially came out with only basketball shoes, it has become some sort of trend setting must have by youth of the world. Inspired by Octopus tentacles’ suckers, he developed the then Suction Cup Soles that revolutionize his shoes for amazing grip.
Apart of being in the Asics Group, Onitsuka became synonymous with the youth culture and coolness. It is visible in Kill Bill Vol. 1&2. As Uma Thurman kicked a** and slaughtered everyone in the show while wearing Yellow Onitsuka Tigers Tai Chi’s. It was one of those cool movies that we (guys) all secretly fantasize about -the Japanese School Girls who are cute and adorable and yet dangerous and lethal such as Gogo Yubari in Kill Bill. The movie was a cult hit even though the acting quality was questionable.
Onitsuka Tigers has many collections and one of the more recent (2009) launches was the Zodiac Collection. A collection of shoes depicting Chinese Zodiac Characters. The video used in the marketing campaign was cute and cuddly but served its purpose of promoting the line.
Onitsuka Tigers in Japan are different and they even have a “Nippon Made” limited edition that is made in Japan and sold in Japan only. Each pair of Onitsuka Tigers Nippon Made are based on stylish and simple design of the “MEXICO 66”, the bestselling model of Oni tsuka Tiger worldwide.
The shoes are made of Japan made leather given the luxurious and retro touch at the manufacturing factory in Japan. The leather for the upper part of the shoes is tanned with tannin and processed with “Washedup method” to wash the tanned leather with hot water after production, squeeze it and fix the shape again, which makes possible to infuse wrinkly and vintage feel into it.
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